No PBNs, ever
Every publisher has real traffic and an audience that is not us. If we cannot verify it, we do not pitch it.
The story
Started because the alternative was so bad
We began in 2018 doing outreach for a single client who had been sold 200 links from a network that collapsed three months later. Rebuilding that profile taught us more than any course would have: which publishers answer, which ones are fronts, and how long real recovery actually takes.
That is still the business. We pitch editors, we check publishers properly, and we show clients the list before anything gets paid for. It is slower than a marketplace and it costs more than a link farm. It is also the only version of this work that survives a core update.
Today the team runs guest posting, link building, technical SEO, keyword research, content and development for around forty active accounts.
| Year | Milestone |
|---|---|
| 2018 | Founded as a two-person outreach team |
| 2020 | First full-service retainer client; content team added |
| 2021 | Technical SEO practice launched after too many wasted link budgets |
| 2023 | Passed 1,000 clients; white-label programme opened to agencies |
| 2024 | Development team added for builds and SEO-safe migrations |
| 2026 | 14,800+ placements, 2,400+ clients, 40 active accounts |
Values
Four commitments we will put in writing
These are not culture-deck words. Each one is a rule we have turned down revenue over.
List before payment
You see every site, its metrics and its price before a single invoice goes out. Veto anything.
Replace or refund
Link removed inside twelve months, we replace it free. Placement not delivered, you get the money back.
We will say no
If links are not what your site needs this quarter, we will tell you and point you at the thing that is.
The team
The people behind the placements
Twelve specialists. You work with them directly, not through an account buffer.
Umar Hassan
CEO & Founder
Ali Hassan
Co-Founder & SEO Lead
Ali Raza
Strategic Outreach Specialist
M. Tahir
Link Building Specialist
Zaeem Ali
Technical SEO Consultant
Usman Haider
Head of Web Development
M. Adeel
Client Relations Manager
Ziarat Shah
Content Marketing Director
M. Qamar
SEO Keyword & Data Analyst
M. Bilal
On-Page Optimization Lead
Ali Hassan
Senior Off-Page Strategist
Abu Bakar
Publisher Relations Lead
Experience
Where our expertise actually comes from
Certifications are easy to collect. These are the things that shaped how we work.
14,800 placements
Enough outreach volume to know which publisher categories reply, which go quiet after payment, and which quietly nofollow you six months later.
Two penalty recoveries
We have taken sites through manual action recovery. It is slow, unglamorous work, and it permanently changed how conservative we are with anchors.
Every core update since 2018
We keep post-update notes on all active accounts. That client data is where our anchor ratios and publisher standards come from.
Next step
Find out which links your competitors have and you don’t
Send your domain and three target keywords. We return a link gap report, a shortlist of real publishers in your niche, and a realistic timeline. No cost, no pitch deck.