How our content differs from a content mill
Word count is not a strategy. We write for entity coverage and search intent, structure for featured snippets and AI Overviews, and put a named editor between the writer and your CMS.
- SERP teardown of the current top five before a word is written
- Native English writers, briefed by a strategist who has ranked pages in your niche
- Entity and semantic coverage checked against the topic model
- Question-shaped H2s and concise answers structured for featured snippets
- Internal linking built in, pointing at your money pages
- Original quotes, data or examples where the SERP rewards E-E-A-T
- Two rounds of revisions and a plagiarism plus AI-detection pass
The numbers
Content types and what they are for
Most clients run a mix. Link-bait assets carry the authority; commercial pages convert it.
| Format | Primary job | Typical length | Price |
|---|---|---|---|
| Blog article | Topical authority, informational intent | 1,200–2,000 words | $0.12–$0.18 / word |
| Pillar page | Anchor a whole cluster | 3,000–5,000 words | $0.15–$0.22 / word |
| Commercial landing page | Convert transactional intent | 800–1,500 words | $0.20–$0.30 / word |
| Link-bait asset | Attract editorial links | Data study or tool | From $1,400 flat |
| Product description set | E-commerce indexation | 150–300 words each | $0.10–$0.14 / word |
| Guest post draft | Placement on a publisher | 600–1,200 words | Included in placement |
Process
How the work runs, step by step
Brief
Target cluster, intent, competing pages, required entities, internal link targets and the angle that makes the piece worth reading.
SERP teardown
We read the ranking pages properly. What they cover, what they assume, and the gap we can own.
Draft
Written by a subject-familiar writer working from the brief, not a generalist working from a title.
Editorial pass
A named editor checks accuracy, structure, entity coverage, readability and that it does not read like a template.
Delivery and revisions
Delivered in your CMS or as a formatted doc, with two revision rounds and a post-publish indexation check.
Context
Content and links pull in the same direction
A well-researched page with no backlinks gets ignored; a heavily linked page with thin content converts nobody. We usually pair content production with link building so the asset gets both the authority and the audience it was written for.
Next step
Find out which links your competitors have and you don’t
Send your domain and three target keywords. We return a link gap report, a shortlist of real publishers in your niche, and a realistic timeline. No cost, no pitch deck.