Builds and migrations, with rankings protected
Whether it is a new build or a replatform, the same rules apply — clean URL structure, server-rendered content, sensible internal linking, and a redirect map that does not leak equity.
- WordPress, Webflow, Shopify and headless (Next.js, Astro) builds
- Core Web Vitals targeted in the green from launch day
- Server-side rendering so content does not depend on JavaScript execution
- Schema markup and Open Graph built into templates, not bolted on
- Full redirect mapping and staging-site validation before any migration
- Accessibility to WCAG 2.2 AA and keyboard-navigable throughout
- Post-launch monitoring for 30 days with weekly crawl comparisons
The numbers
Platform choice, honestly assessed
We build on all of these. Which one is right depends on your team, not on our preference.
| Platform | Best for | SEO strength | Watch out for |
|---|---|---|---|
| WordPress | Content-heavy sites, in-house editing | Excellent with the right stack | Plugin bloat kills speed |
| Webflow | Marketing sites, design-led brands | Very good out of the box | CMS item limits at scale |
| Shopify | E-commerce under 5,000 SKUs | Good, with URL constraints | Fixed URL structure, faceted nav |
| Next.js headless | Large or app-like sites | Excellent if rendered server-side | Needs real developer capacity |
| Astro | Fast content sites, docs | Excellent, minimal JavaScript | Smaller ecosystem |
Process
How the work runs, step by step
Architecture first
URL structure, template inventory, internal linking model and schema plan agreed before design starts.
Design and build
Component-based build with performance budgets enforced per template, reviewed against real device testing.
Pre-launch SEO QA
Crawl of staging against production, redirect map validation, schema testing, and a Core Web Vitals pass on every template.
Launch
Migration executed outside peak traffic, with monitoring on indexation, redirects and errors from the first hour.
Thirty-day watch
Weekly crawls compared against the pre-launch baseline, with anything that slipped fixed under the build fee.
Context
Replatforming without losing your rankings
Migration losses are almost always avoidable. The usual causes are unmapped 301 redirects, dropped internal links, changed URL structures without redirects, and content trimmed during the redesign. We run a pre-launch crawl comparison specifically to catch all four before they cost you traffic. If you have already lost rankings after a migration, our technical SEO audit is the fastest way back.
Next step
Find out which links your competitors have and you don’t
Send your domain and three target keywords. We return a link gap report, a shortlist of real publishers in your niche, and a realistic timeline. No cost, no pitch deck.