From keyword universe to publishing calendar
We build the full keyword universe for your category, sort it by search intent, group it into topical clusters, then map every cluster to a single URL with a defined job.
- Seed expansion from competitors, Search Console and category vocabulary
- Search intent classification: informational, commercial, transactional, navigational
- Keyword difficulty scored against your actual domain rating, not in the abstract
- Topical cluster maps with pillar and supporting page relationships
- Cannibalisation check across your existing URLs
- SERP feature and AI Overview opportunity flags
- Prioritised publishing calendar with monthly targets
The numbers
How we score which keywords to chase first
Volume alone is a trap. This is the scoring frame we run every keyword through.
| Factor | What we check | Weight |
|---|---|---|
| Winnability | Difficulty against your current DR and page authority | Highest |
| Intent match | Whether the SERP wants a page you can credibly make | Highest |
| Business value | How close the searcher is to buying from you | High |
| Volume | Monthly searches, seasonally adjusted | Medium |
| SERP crowding | Ads, shopping, video and AI Overviews eating clicks | Medium |
| Cluster fit | Whether it strengthens a topic you already own | Medium |
Process
How the work runs, step by step
Discovery
Your products, margins, sales objections and the terms your customers actually use on calls. Tools come second.
Universe build
Competitor gap analysis, Search Console mining, autocomplete and forum harvesting, deduplicated and cleaned.
Intent and clustering
Each keyword classified by intent and grouped by SERP overlap, so one page targets one cluster.
Mapping and cannibalisation
Every cluster assigned to a new or existing URL, with conflicting pages flagged for merge or redirect.
Calendar and briefs
A month-by-month plan, plus content briefs with headings, entities and internal link targets for each page.
Context
Keyword research for AI search, not just blue links
Ranking is no longer only about position one. Being cited inside an AI Overview or an LLM answer depends on clear entity coverage, structured data and question-shaped headings. We flag which clusters are worth optimising for citation, and our content team writes to that spec.
Next step
Find out which links your competitors have and you don’t
Send your domain and three target keywords. We return a link gap report, a shortlist of real publishers in your niche, and a realistic timeline. No cost, no pitch deck.