Five tactics, chosen by what your profile is missing
Most agencies sell one tactic. We start from an anchor text distribution and referring domain analysis of the current top five, then pick the mix that closes the gap without leaving a footprint.
- Digital PR — original data and surveys pitched to journalists for editorial coverage
- Niche edits — contextual links added to existing, already-ranking articles
- Resource link building — placement on curated industry link pages
- Broken link reclamation — finding dead links pointing at competitors and taking the spot
- Unlinked brand mentions — converting existing citations into live links
- Toxic link cleanup — disavow files and outreach for removal where it is warranted
The numbers
Which link type does which job
A healthy profile mixes several of these. Relying on one is what creates a pattern.
| Link type | What it moves | Speed | Typical cost per link |
|---|---|---|---|
| Digital PR | Domain authority, brand search | Slow (6–10 weeks) | $400–$1,800 |
| Guest posts | Referring domains, topical relevance | Medium (3–5 weeks) | $120–$650 |
| Niche edits | Page-level rankings | Fast (1–3 weeks) | $150–$500 |
| Resource links | Trust signals, referral traffic | Medium | $90–$300 |
| Broken link reclamation | Cheap authority wins | Slow, low hit rate | $110–$280 |
Process
How the work runs, step by step
Backlink and gap audit
We pull your profile and three competitors, then map referring domains they have and you do not, plus anchor ratios and toxic flags.
Tactic mix and quota
You get a written plan: how many of each link type, at which price tier, pointed at which URLs, over how many months.
Asset creation
For digital PR that means original data or a survey. For niche edits it means finding relevant existing pages worth editing.
Outreach at volume
Named senders, personalised pitches, tracked in a shared sheet you can open any time to see status per prospect.
Monthly reporting
Live URLs, DR movement, anchor distribution against target, keyword deltas, and what changes next month.
Context
How we keep your anchor profile out of trouble
Over-optimised anchor text is still the fastest route to a manual action. We cap exact-match anchors at a percentage derived from your competitors’ live profiles, weight the rest toward branded and naked URL anchors, and show you the running distribution in every report. See our case studies for what that looks like across a full campaign.
Next step
Find out which links your competitors have and you don’t
Send your domain and three target keywords. We return a link gap report, a shortlist of real publishers in your niche, and a realistic timeline. No cost, no pitch deck.